Soft Saving is In: Why Wishlists Are the New Smart Girl Budget
As prices climb and trends move faster than ever, we’re embracing a more considered way to consume. Here’s how Sortd help you indulge while shopping smarter.
There’s a quiet shift happening in how we shop, and it’s not just about what we buy, but how. Welcome to the era of soft saving: where curated carts, strategic splurges and wishlist apps are replacing fast fashion hauls, impulse purchases and mindless scrolling. If “quiet luxury” defined last year’s aesthetic, 2025 is all about quiet consumption.
Think of it as the cool-girl answer to budgeting. You’re still indulging your style moodboard, just with a little more intention (and a lot less buyer’s remorse), thanks to the introduction of Sortd’s online wishlist. In a world that’s moving faster than ever, saving your favourite pieces, tracking prices and planning your next purchase isn’t just savvy, it’s stylish.
What is soft saving, and why is everyone doing it?
Soft saving is the anti-haul. It's a shift in mindset driven by the rising cost of living, trend fatigue, and the collective urge to slow down. You’ll still see the viral cinched blazer, alpaca-blend knit and the latest Princess Polly drop on your feed—but instead of panic buying, you’re saving them, waiting, and deciding if they’re really worth it.
This isn’t about restriction. It’s about refinement. It’s the same approach you’d take to building a capsule wardrobe or curating a Pinterest board—only now, it lives in your Sortd wishlist rather than in scattered screenshots.
Why it’s trending:
Loud budgeting is all over TikTok
Gen Z is leading a more mindful shopping culture
Influencers are openly “deinfluencing” viral items
Why your online wishlist is your new secret weapon
Your online Sortd wishlist will become your curated vision board, trend tracker, and spending filter—rolled into one. Done right, it’ll help you:
Pause before you purchase – Add now, decide later
Compare across retailers – The best deal doesn’t always live on the first site you saw
Spot the trends worth investing in – See what lasts on your list (and what doesn’t)
Catch price drops you’d otherwise miss – Because nothing’s better than paying less than retail
Sortd makes it effortless. It’s the wishlist app that lets you save items from any store and get notified when they go on sale. No more tabs, screenshots or forgotten notes. Just clean, considered curation.
How to build a smart girl wishlist
Ready to soft save like a pro? Here’s how to make your online wishlist your most powerful shopping tool:
1. Start with a theme
Whether you’re planning for a winter wardrobe refresh, building your “elevated basics” game or bookmarking pieces for your next Euro summer, set a clear vibe. Think of your wishlist like a seasonal edit.
2. Add before you’re ready to buy
Impulse rarely makes for a great wardrobe. Add pieces as soon as they catch your eye, then give it some time. Still love it in a week? You’ll know it’s a good call.
3. Use Sortd to catch the sales
Sortd automatically notifies you the second something in your wishlist drops in price. You’ll be the first to know, no need to stalk the product page.
4. Curate, don’t collect
Review your wishlist regularly. If something no longer sparks joy (or outfit inspiration), remove it. Keep it clean and focused.
5. Track trends with intention
You don’t need every core trend in your cart. Use your wishlist to sit with new aesthetics before committing. You might realise that mob wife coat or rosette choker was just a phase.
6. Monitor what you’ve bought
Simply mark an item in your wishlist as purchased when you’ve bought it. This way, you can keep track of all your recent buys so you never forget what’s in your wardrobe.
Sortd: your soft saving sidekick
Wishlists are everywhere—but Sortd is designed for how we actually shop now. Save products from any site, create wishlists (think: “Winter Capsule” or “Sale Wishlist”), and get price drop notifications in real time.
We’re not here to stop you from shopping. Just to help you shop well. Soft saving doesn’t mean never spending. It means spending with style. And with Sortd, you can turn every “want” into a considered “yes”—while skipping the chaos of impulse buying.
Join the Sortd community today
Ready to create a shopping wishlist online that’s as aesthetic as your Pinterest feed? Download the Sortd app from the App Store and start saving, organising, and sharing your faves today. From festival outfits to thoughtful gifts, Sortd’s universal wishlist feature has you covered. Need more inspo? Visit The Edit for fashion tips, seasonal guides, and trend alerts, like Online Shopping Wishlists and What To Wear To The Gracie Abrams Conert. Have questions? Hit up the team at info@getsortd.co or slide into our DMs on Instagram.
Join the 100k+ shoppers who’ve made Sortd their shopping sidekick. Get Sortd today.
