Soft Saving is In: Why Wishlists Are the New Smart Girl Budget

Soft saving is the stylish way to budget in 2025 - no spreadsheets, no guilt, just intentional, feel-good shopping. As prices climb and trends move faster than ever, we’re embracing a more considered way to consume. Here’s how online wishlists and apps like Sortd help you indulge your style moodboard while shopping smarter.