EOFY Sales 2025: Everything You Need to Know
EOFY sales are almost here. Discover the best 2025 deals, when they start, and how to shop smarter with Sortd.
EOFY isn’t just a line on your tax return, it’s one of the most exciting shopping moments of the year. The sales are major, the savings are real, and if you play it right, you can finally tick off everything on your wishlist without the guilt. But let's be honest: the key to scoring the good stuff isn’t luck. It’s being prepared. That’s why we’re already loading up our Sortd wishlists with the pieces we’ve been eyeing all year—and getting notified the moment they drop in price.
EOFY sales have a reputation for being a little chaotic (scrolling multiple tabs, trying to remember which store had that knitwear set you loved...). But in 2025, we’re doing things smarter. No frantic checkouts. No FOMO. Just a clean, streamlined wishlist and the perfect moment to add to cart, thanks to Sortd’s price drop notifications and curated sale finds.
When do EOFY sales start?
EOFY sales typically kick off in early to mid-June and heat up until 30 June, aligning with the close of the Australian financial year. But here’s what most people don’t realise: the good stuff starts going on sale well before that. Retailers like The ICONIC, David Jones, Net-A-Porter and even cult labels like St. Agni and Camilla and Marc begin dropping discounts from late May. If you're only checking on 30 June, you've already missed the first wave.
With Sortd, you can track your saved items across all your favourite stores, and get notified the second they go on sale. No more checking 20 tabs or refreshing product pages. Just open the app and know exactly what to buy and when.
How to prep for EOFY sales
EOFY season moves fast. One minute your favourite knit is full price, the next it's 40% off and selling out in your size. Here’s how to be ready:
Download the Sortd app from the app store. It’s free - always!
Add to your wishlist now: Don’t wait until the sale hits. If you want it, save it.
Get notified: Sortd lets you know the second your item drops in price.
Avoid impulse buying: Curate what you actually want and avoid last-minute regret purchases.
Track multiple stores: Sortd works across ALL your faves—not just one site.
Think of Sortd as your fashion assistant. It remembers what you want, watches the prices for you, and helps you stay one step ahead when the sales roll in.
Real-time price drop alerts
We’re not just saving links and crossing our fingers. When you save something to your Sortd wishlist, you’ll be the first to know when it goes on sale—no refreshing pages or endless scouring required. It’s the smartest way to shop EOFY. No more panic browsing. Just calm, collected shopping with all your picks in one place.
Discover the best sales by brand with Sortd
On top of that, Sortd rounds up the strongest sale edits from every brand you love. Whether it’s a seasonal designer drop or that cult-favourite dress, you’ll find the most discounted pieces curated in the app. It’s like having a personal shopper who’s already sorted what’s worth it—and what’s not.
Join the Sortd community today
Ready to create a shopping wishlist online that’s as aesthetic as your Pinterest feed? Download the Sortd app from the App Store and start saving, organising, and sharing your faves today. From festival outfits to thoughtful gifts, Sortd’s universal wishlist feature has you covered. Need more inspo? Visit The Edit for fashion tips, seasonal guides, and trend alerts, like Online Shopping Wishlists and What To Wear To The Gracie Abrams Conert. Have questions? Hit up the team at info@getsortd.co or slide into our DMs on Instagram.
Join the 100k+ shoppers who’ve made Sortd their shopping sidekick. Get Sortd today.
