The Viral Makeup Products You Need to Wishlist Now
Beauty’s New Icons: How Social Media is Redefining Our Makeup Bags
In the ever-turning world of beauty, there’s something magnetic about the way a single product can capture hearts - and dominate your feed. TikTok tutorials, viral challenges, and dewy selfies have turned these makeup heroes into more than just products. They’re instant icons, rewriting the rules of your makeup bag.
We’ve rounded up the most talked-about, tried-and-tested viral makeup products that have us hitting “save” on Sortd faster than you can swipe to the next video. Whether you’re refreshing your routine or simply love a beauty moment, these picks are your shortcut to an editorial-level glow.
1. The Rhode Pocket Blush
Why it’s everywhere:
This creamy blush stick has been spotted in more selfies than we can count. Lightweight, buildable and perfectly glow - it’s the kind of flush that says “I just came back from a holiday.”
The Sortd tip:
Add this to your wishlist for that effortless, sun-kissed vibe year-round.
2. Rare Beauty Soft Pinch Liquid Blush
Why it’s viral:
A weightless wash of colour that melts into skin. Loved for its ultra-pigmented finish and staying power, it’s your skin’s new BFF for those “no-makeup” makeup days.
How to wear it:
Swipe it over cheeks and blend with fingers for a barely-there tint or build it up for drama.
3. Charlotte Tilbury Hollywood Flawless Filter
Why it’s a favourite:
Somewhere between highlighter and skin tint, this is your shortcut to a lit-from-within glow. It’s become the secret weapon of beauty insiders who want the ultimate glass-skin finish.
The Sortd touch:
Pop it in your Sortd wishlist to ensure you never run out of this glow-inducing wonder.
4. Hourglass Ambient Lighting Powder
Why it’s on every beauty shelf:
Soft-focus perfection in a compact. It blurs, sets, and makes your complexion look like it’s been softly airbrushed - no filter needed.
When to wear it:
Morning to night, it’s your go-to for that just-right finish.
5. Maybelline Lash Sensational Sky High Mascara
Why it’s so loved:
Fluttery, lengthened lashes that don’t budge. This drugstore gem has outperformed its luxury counterparts - proof that viral doesn’t always mean expensive.
The Sortd note:
Perfect for everyday drama without the hassle.
6. Fenty Beauty Match Stix Contour Skinstick
Why it’s a standout:
Creamy, blendable, and impossibly easy to use. Whether you’re sculpting or adding a sun-kissed warmth, this contour stick is the secret sauce for dimension.
Pro tip:
It’s a makeup-artist staple that’s beginner-friendly.
7. Glossier Cloud Paint
Why it’s cult-status:
A cloud-like blush that’s as pretty as it sounds. The airy formula melts into skin for a seamless pop of colour - no streaks, no fuss.
The Sortd angle:
Wishlist it for that just-got-back-from-a-hike glow.
8. Dior Addict Lip Glow Oil
Why it’s a lip icon:
A glossy balm that’s equal parts skincare and statement. Expect hydrated, pillowy lips with a natural tint that enhances your everyday look.
The Sortd factor:
Immediately, add it to your dream summer edit.
Final Touch: Add Them to Your Sortd Wishlist
From the perfect pop of blush to the ultimate brow gel, these viral makeup products are more than just trends - they’re instant classics. Save your favourites to your Sortd wishlist now and keep your beauty routine fresh, fun and perfectly on point.
Sortd is the new home for all of your wishlists. As the year gets busier, we know how scattered our brains can be, so why not do something that will make your life easier. With Sortd, you can organise and keep track of everything you want to buy in one place. No more thousands of screenshots or open tabs. Keep your online shopping organised with Sortd. 🧡
For more fashion and lifestyle tips and curated lists, dive into the Sortd blog. Whether looking for a Cute Winter Outfits or tips to Birthday Wishlist Ideas 2025, we’ve got you Sortd.
Published 23 May 2025
