When Do EOFY Sales Start?
Here’s Everything You Need to Know (Plus the Best Deals Already Live)
Australia’s End of Financial Year (EOFY) might be a numbers game for accountants, but for the rest of us, it’s the most stylish excuse to upgrade our wardrobe, finally buy that sofa we’ve been eyeing, or stock up on luxe skincare (for less).
EOFY sales officially run through June, as retailers clear stock before 30 June to tidy up their books. But here's the secret: they often start early and stagger across weeks, with the best deals dropping before the crowd catches on. If you wait until the end of the month, you might miss out.
The smartest move? Start wishlist-ing now, watch the prices drop, and shop your saved picks at the right moment. That’s exactly what Sortd was made for - your digital wishlist that tracks price drops across every store, in one sleek spot.
What Are EOFY Sales?
EOFY stands for End of Financial Year, and in Australia, it’s not just an accounting moment. It’s a shopping event. As retailers clear stock before the financial year resets on June 30, some of the year’s best discounts drop across fashion, beauty, tech, and home. Think of it as Australia’s version of Black Friday, minus the chaos and with better timing (hello, winter wardrobe refresh).
EOFY sales typically run from late May through to the end of June, but exact dates vary by brand. Some deals last a few days, while others stretch over weeks. Planning ahead is key, which is where your Sortd wishlist comes in.
So, When Do EOFY Sales Start?
There’s no single date. Some sales launch as early as mid-May, while others wait until the first or second week of June. The bulk of major offers typically land between 3–17 June, but many extend until the end of the month, especially for homewares and electronics.
Here’s a live look at 12 of the best EOFY deals already happening:
Castlery - Up to $600 Off Sitewide
📅 2 June – 9 June
Scandi-chic pieces at rare sale prices. The velvet sofas and curved armchairs always sell fast — wishlist them before they’re gone.
Dyson - 20% Off Beauty Tools
📅 6 June – 30 June
The Airwrap. The Airstrait. Yes, they’re in the EOFY sale too — with 20% off. For luxe tech that rarely gets discounted, this one’s huge.
THE ICONIC - Up to 40% Off Winter Fashion
📅 5 June – 10 June
This is your sign to update your cold-weather look. THE ICONIC’s curated edits span trending puffers, luxe knits, and cult-favourite boots.
Lululemon - Mid-Year Sale
📅 27 May – 9 June
Everyone’s favourite leggings? On sale? It’s not a drill. Lululemon’s mid-year markdowns cover both performance and lounge.
Naked Sundays - Up to 50% Off
📅 5 June – 30 June
Cult SPF meets glowy skincare. The viral sunscreen brand is going all out for EOFY, with some of their bestsellers up to 50% off.
James Lane - Up to 50% Off Everything
📅 3 June – 9 July
If your living space is due for a glow-up, now’s the time. From boucle sofas to sleek side tables, James Lane’s EOFY sale delivers design at a discount.
Stylerunner - Up to 50% Off Select Styles
📅 3 June – 16 June
Premium activewear labels and fashion-forward gym gear — now majorly marked down. This is the moment to elevate your workout wardrobe.
GHD - Up To 25% Off
📅 04 June – 10 June
Save up to 25% off award-winning hair straighteners, curling irons, blow dryer brushes, and more. If you’ve been eyeing the Duet Style or Chronos, now’s the time.
Country Road - Up to 50% Off Selected Styles
📅 28 May – 22 June
Classic coats, premium knits and elevated staples — now at very un-Country Road prices.
Novo Shoes - 40% Off Your Second Item
📅 4 June – 11 June
Add-to-cart-friendly prices on heels, boots, and loafers — just in time for winter layering. Grab a second pair for 40% off.
Bonds - 40% Off Sitewide
📅 29 May – 17 June
Soft basics, sporty sets, and cosy essentials. Bonds’ EOFY event is the go-to for stocking up on your everyday faves at almost half the price.
Temple & Webster - Up to 40% Off Selected Styles
📅 2 June – 1 July
Home decor, statement lighting, and trending furniture — all heavily reduced. If you're manifesting a new aesthetic, start here.
Why Use Sortd for EOFY Sales?
Let’s be real — trying to keep track of all these discounts (and what you actually want) is chaotic. That’s where Sortd makes your life easier.
đź’ˇ With Sortd, you can:
Save all your favourite pieces from any store into one wishlist
Track if prices drop again later this month
Get access to exclusive discount codes
Share your list with friends or family — perfect if they’re shopping for your birthday
Organise items into categories (like “Winter Wardrobe” or “Home Refresh”)
If you’re planning your EOFY haul — or just making sure you don’t forget that pair of boots — Sortd is your digital shopping assistant.
Sortd is the new home for all of your wishlists. As the year gets busier, we know how scattered our brains can be, so why not do something that will make your life easier. With Sortd, you can organise and keep track of everything you want to buy in one place. No more thousands of screenshots or open tabs. Keep your online shopping organised with Sortd. 🧡
For more fashion and lifestyle tips and curated lists, dive into the Sortd blog. Whether looking for a Cute Winter Outfits or Viral Makeup Products, we’ve got you Sortd.
Published 05 June 2025
