The Best Summer Makeup for 2025: 8 Viral Products Worth the Hype
Summer beauty in 2025 is skin-first, effortless, and loaded with glow. We’re leaning into glossy lids, tinted everything and makeup that could pass for skincare if you didn’t look twice. Whether you’re heading to the Amalfi Coast or just your local café, your beauty routine should feel like a warm-weather flex, not a chore.
These are the products dominating beauty wishlists right now - backed by TikTok virality and real-world results. Think: Rare Beauty’s cult blush, Glossier’s just-relaunched Skin Tint, and the lip balm everyone is hoarding. The best part? You can add all of them to your Sortd wishlist to track shades, drops, and re-stocks. Here’s your glow guide.
1. Rare Beauty Liquid Blush in ‘Happy’ or ‘Hope’
You’ve seen it on your feed - and for good reason. Rare Beauty's Soft Pinch Liquid Blush delivers that glass-skin flush without streaking or pilling in the heat.
Viral shades like ‘Happy’ (cool pink) and ‘Hope’ (nude mauve) flatter every skin tone
Ultra-pigmented but blends like silk
Dewy, never sticky - ideal for balmy evenings
💖 One of the best summer makeup products on the market. Add to your Sortd wishlist before another sell-out.
2. Glossier Perfecting Skin Tint
Freshly relaunched and better than ever, Glossier’s Skin Tint is your “did she just wake up like that?” base for summer.
Lightweight with a sheer, breathable finish
Evens tone while letting freckles show through
Pairs beautifully with SPF and dewy highlighter
✨ Save it to Sortd for days when you want to look alive - but not made-up.
3. Charlotte Tilbury Hollywood Flawless Filter
Call it a highlighter, call it a skin enhancer—either way, Flawless Filter is the shortcut to lit-from-within skin.
Use under foundation, mixed in, or alone for an all-over glow
Shades 3 and 4.5 are summer favourites for golden-hour skin
Perfect for dry skin that craves radiance
📷 A staple in pro kits and travel bags alike. Wishlist it on Sortd to keep your go-to shade on hand.
4. Summer Fridays Lip Butter Balm
Hydrating, glossy, and vanilla-scented - Summer Fridays' Lip Butter Balm is peak summer energy in a tube.
Shades like ‘Pink Sugar’ and ‘Cherry’ add a juicy tint
Packed with shea and murumuru butter for deep hydration
Gives soft, plump lips with zero stickiness
💄 Add a few to your Sortd wishlist to rotate between beach days and dinner dates.
5. Tower 28 BeachPlease Cream Blush
A clean beauty darling, Tower 28’s BeachPlease is the ultimate multi-use product for cheeks and lips.
Lightweight and non-comedogenic - great for acne-prone skin
Shades like ‘Power Hour’ and ‘Magic Hour’ flatter tanned skin beautifully
Gives that sunkissed, post-swim flush
🌸 Perfect for your “five products and done” days. Wishlist it with your other go-to cream products on Sortd.
6. Benefit 24-HR Brow Setter
Bushy brows aren’t going anywhere. Benefit’s clear brow gel locks in shape and lift—without crunch.
Clear, universal formula with long-lasting hold
Feather your brows up for that laminated look
Use alone or over pencil for definition
🪞 Brow maintenance made simple. Add to Sortd so you always have a fresh tube in rotation.
7. Maybelline Lash Sensational Sky High Mascara
Yes, a drugstore product made the cut - and Sky High Mascara earns its spot with fluttery, lifted lashes that last through heat and humidity.
Tubing formula resists smudging and running
Buildable for soft daytime to full drama
Under $20 - no guilt in stocking up
👁 Tap Save in Sortd to keep your go-to mascara shade (blackest black, of course) ready for repurchase.
8. Supergoop! Glow Screen SPF 40
Sun protection—but make it pretty. Glow Screen primes, protects, and gives the kind of glow that makes you skip foundation entirely.
Available in two shades: ‘Sunrise’ for a pearly glow, ‘Golden Hour’ for bronze tones
Doubles as a makeup primer
Hydrating without feeling greasy
🌞 Don’t forget this one in your beauty lineup - wishlist it in Sortd next to your summer essentials.
Ready to Build Your Summer Beauty Wishlist?
Less is definitely more this season. The best summer makeup isn’t complicated—it’s curated. It enhances your natural beauty, travels well, and works with (not against) heat, SPF and late nights. These are the MVPs we’re reaching for on repeat - and the ones worth saving in Sortd.
Sortd lets you track what you love, compare shades, and keep tabs on your most-wanted beauty picks in one place. From TikTok-viral blushes to SPF must-haves, everything you need for your 2025 summer makeup bag is just a wishlist away.
Sortd is the new home for all of your wishlists. As the year gets busier, we know how scattered our brains can be, so why not do something that will make your life easier. With Sortd, you can organise and keep track of everything you want to buy in one place. No more thousands of screenshots or open tabs. Keep your online shopping organised with Sortd. 🧡
For more fashion and lifestyle tips and curated lists, dive into the Sortd blog. Whether looking for The Best 2025 EOFY Deals, or for inspo on Dopamine Dressing, we’ve got you Sortd.
Published 13 June 2025
